Setup
Thawly for recruitment agencies
Monitor placed clients and lapsed clients for hiring activity, leadership changes and growth events — the recruiter's setup guide.
Thawly for recruitment agencies
Thawly watches the companies on your client list for the public-record moments that matter to a recruiter — a hiring burst, a new People director, a contract win — and sends you a daily email digest with a drafted message ready to copy. This guide covers the recruitment-specific setup; the general Getting started guide covers sign-up and the basics.
What goes on your monitored list
For a recruitment agency the list is usually two kinds of company:
- Clients you've placed candidates with — your live client book. Import these as managed accounts: the digest treats them as existing relationships, so what you get is an account briefing ("here's what changed at your client"), not a pitch.
- Lapsed clients and lost pitches — accounts that went quiet, switched to a rival agency, or took hiring in-house. Import these as lost deals: when something changes, the drafted message is a re-engagement note that acknowledges you've worked together (or pitched) before.
You can mix both in one CSV — the list_type column tells Thawly which is which.
CSV shape
| Column | Required | Notes |
|---|---|---|
name | yes | The company name as you know it. |
list_type | no | managed for a live/placed client, lost for a lapsed client. Rows without it import as lost deals. |
deal_value | no | GBP, no symbol — a typical fee or account value works fine. |
lost_date | no | Lapsed-client rows only: when the relationship went quiet. YYYY-MM-DD preferred. |
lost_reason | no | Lapsed-client rows only: free text, e.g. "moved to PSL with competitor". Sharpens the drafted message. |
Only company names are stored — no candidate or contact data, so there's no personal data to worry about. See CSV upload for parse errors and the general format rules.
Set your vertical to Recruitment & Staffing
In Settings, pick Recruitment & Staffing. This tunes the whole engine for you: hiring signals are amplified to the top of every digest, news scanning picks up redundancy, restructure and headcount-growth coverage, and the drafted messages take a recruiter's tone — direct about helping a growing client scale, careful and never opportunistic around redundancies.
What signals to expect
- Hiring activity — job-posting bursts at a monitored company, the most direct trigger there is.
- Leadership changes — a new HR, People or Talent director usually means a new agency mandate is up for grabs.
- Contract and grant wins — a client winning new work (including public-sector contracts) often hires against a fixed start date.
- Growth events — new premises, ownership changes, expansion coverage in the press.
Honest expectations: signals fire only when something actually changes in the public record. Some clients will be quiet for weeks or months — that's normal, and it's why Thawly never sends an empty digest. Volume depends on how active your clients are, not on a quota.
The three actions in every digest
- Copy message — the drafted note, ready to paste into your own email.
- Snooze 30 days — right signal, wrong time.
- Not relevant — dismiss it and tell us why; the feedback tunes your future digests.