For UK B2B Sales Teams

Your lost deals don't stay frozen. We'll email you when one thaws.

Your dormant deals never stop moving — Thawly never stops watching. Every UK signal, AI-scored against your frozen pipeline opportunities. One email with a drafted message, only when one's worth reopening.

No signal, no email.

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✉Inbox — Thawly digest

Thawly <hello@thawly.co.uk>

to: James Patel

9:02 AM

Marsden Ltd — £4.2m contract win just landed

AI-drafted from a real signalGrowth · Contracts Finder award · matched to lost deal

Marsden Ltd just landed a £4.2m public-sector contract on Contracts Finder. The deal stalled last September on capex — that ceiling has materially moved.

Suggested messageAI-drafted

“Saw the £4.2m contract win this morning — congrats to the team. Last time we spoke, capex was the blocker. With this contract live, the conversation looks meaningfully different. Worth a 15-minute revisit?”

Works with Sales Nav, Cognism, Apollo & your CRM

Also for AEs watching their customer book

No credit card · 14-day free trial · Setup in 2 minutes

Unlimited seats on every plan — £149/mo for 6 reps or 60 reps, same price.

✉Inbox — Thawly digest

Thawly <hello@thawly.co.uk>

to: James Patel

9:02 AM

Marsden Ltd — £4.2m contract win just landed

AI-drafted from a real signalGrowth · Contracts Finder award · matched to lost deal

Marsden Ltd just landed a £4.2m public-sector contract on Contracts Finder. The deal stalled last September on capex — that ceiling has materially moved.

Suggested messageAI-drafted

Who do you watch?

For sales teams

Deals you lost

The deal went cold. The company didn't — we email you when it moves again.

Recover lost deals

For recruitment agencies

Clients you've placed

Every client you've placed will hire again. We watch them so you're the first call, not the last.

Watch your client list

For insurance brokers

The book you broker

You review each client once a year. We watch them every day in between.

Watch your book

How it works

Works in three steps. Value on day one.

Step 1 of 3: Upload your deals
CRM export or spreadsheet — company name, deal value, lost date. Under two minutes. No integration required.
Step 2 of 3: We watch the right signals
Thawly monitors dozens of UK business data sources daily. Hiring, filings, contract awards — only what matters for re-engagement.
Step 3 of 3: You get the email
Only when something worth acting on fires. No signal, no email. The re-engagement message is already written. Connected CRM? The activity logs automatically when you copy.

How it works

Works in three steps. Delivers value on day one.

STEP 01
Step 1 of 3: Upload your deals
CRM export or spreadsheet — company name, deal value, lost date. Under two minutes. No integration required.
STEP 02
Step 2 of 3: We watch the right signals
Thawly monitors dozens of UK business data sources daily. Hiring, filings, contract awards — only what matters for re-engagement.
STEP 03
Step 3 of 3: You get the email
Only when something worth acting on fires. No signal, no email. The re-engagement message is already written. Connected CRM? The activity logs automatically when you copy.

Pairs with your stack

The daily trigger your sales stack is missing.

Sales Nav, Cognism, Apollo, your CRM — every tool already in your day waits for you to open it. Thawly is the one tool that comes to you — a daily email that kicks off your morning when a lost deal does something worth re-engaging on.

9:02 AM · Thawly fires

Email arrives in your inbox

One email a day, only when a UK statutory or public source fires on a company in your closed-lost list. Contract wins, funding, new leadership, hiring spikes, distress. Claude drafts the re-engagement message inline.

Companies HouseContracts FinderFind a TenderGazette+ more

9:04 AM · You look up the contact

Find the contact

Thawly stores companies, not contacts (GDPR-clean). The email tells you which account just fired; you open your existing prospecting tool to find the right person to reach.

LinkedIn Sales NavCognismApolloZoomInfoLusha

9:06 AM · You send

Copy, review, send

One click in the Thawly email copies the AI draft to your clipboard. Paste into Gmail or Outlook, send from your own address. If your CRM is connected, Thawly logs the activity automatically — no extra step.

GmailOutlookHubSpotSalesforcePipedriveZohoCapsule

The six moments a daily digest fires on

Sourced from regulated UK filings and cross-referenced news. Each archetype below collects multiple signal types from the full catalogue.

Leadership changes

New CFO, CRO, or board appointments — cross-referenced between an officer filing and an independent press release before firing.

Companies House officer historyIndependent press confirmation

Capital events

Funding rounds, share allotments, R&D grants, secured borrowing — capital changes that reset the buying conversation.

LSE RNSCompanies House share allotmentsUKRI funding records

Contract wins

Public-sector awards, framework appointments, and multi-tender streaks that show momentum a lost deal didn't have last quarter.

Find a Tender ServiceContracts FinderCrown Commercial Service register

Expansion signals

New leaseholds, geographic hiring patterns, and freehold registrations — physical-footprint changes that imply new procurement.

HM Land Registry CCODOpen jobs feed (regional hiring)

Distress signals

Re-engagement only

Late statutory filings, regulator enforcement, and insolvency notices. Surfaced because a missed call back is still a conversation — never as a sales hook for a struggling buyer.

Companies House (overdue accounts)UK regulator enforcement registersStatutory insolvency register

Strategic moments

Acquisitions, mergers, IPO-prep sequences, and confirmed rebrands — rare, deliberate corporate-finance milestones.

Competition and Markets Authority registerCompanies House (Ltd→PLC, SIC change)Public DNS (rebrand confirmation)

20 signal patterns · all <4% FP · see all signals →

LinkedIn shows you what people share. Thawly shows you what companies do — contracts won, funding raised, leadership changes, ownership changes, hiring spikes, distress signals, and more.

Works with your CRM

Live sync with HubSpot, Salesforce, Zoho, Capsule, and Zapier

Thawly reads your deals AND writes activity back. When a rep copies an email or marks “not relevant,” it shows up as an activity log on the deal in your CRM. No more parallel record-keeping.

What gets written: activities (when you copy an email), notes (signal context), task creation (optional). Read & write scopes — same OAuth handshake.

More on request →

Or bring your data in via CSV from any CRM — no integration required.

Worked example

One signal, two ways to respond.

A real fire from last week, anonymised. Same prospect, two drafts. You decide which one gets a reply.

Step 1 — the signal

Companies House filing notification

Company: Marsden Ltd
Co. No.: 12345678
Filed: 09-05-2026

Raw filing text

AP01 — appointment of director. Sarah Whitfield appointed as Director, effective 07-05-2026.

Your CRM context (matched)

Lost 14-09-2025. Stage: Procurement. Reason: budget reallocated mid-process. Owner: James Patel.

Step 2A — cold version

What a rep writes without Thawly

To: James Patel

Subject: Catching up

Hi James,

Hope you're well — just checking in after our chat last quarter. Wanted to see if anything has moved on your side and whether there's an opportunity to pick the conversation back up.

Let me know if you'd like to grab 15 minutes soon — happy to share what's new at our end.

No reference to what changed. No reason for James to reply now versus next quarter.

Step 2B — Thawly draft

AI-drafted from the signal + your CRM context

To: James Patel

Subject: Marsden — saw the new director appointment

Hi James,

Marsden just appointed Sarah Whitfield as a new director — the AP01 hit Companies House this morning, effective Monday.

Last September the procurement conversation paused on budget being reallocated mid-process. New leadership on the bench often resets that question within a quarter.

Happy to share the trial outline we put together back then if a fresh 15 minutes would be useful before their planning cycle closes.

Cites the filingNames the original lost reasonTime-bound hook

One is the email written when nothing changed. The other is the one that earns a reply because something specific did.

Signal intelligence

We watch for the moments that matter

From hiring spikes to ownership changes — when something worth a message happens, you get one.

Thawly drafts. You decide. Every message is a copy-paste — we never send from your account. Edit freely before sending.

The message is already written

One click to copy. Zero time to think.

We monitor UK data sources. Each signal is rated High, Medium or Low confidence and validated against your client list and vertical, so your daily digest email only surfaces high-confidence signals when it's time to re-engage. Confidence is how sure we are this event is real and about the right company — not how urgent it is.

Start free trial

Live preview cycles every 3s

News

Marsden Ltd — public tender posted

To: James Patel · from Thawly digest

Procurement notice: £1.8m managed-services tender liveGrowth

Hi James — Marsden just published a £1.8m managed-services tender on Find a Tender. We lost this deal in Q3 on preferred-supplier terms — they already had an incumbent. That contract is now actively out to market.

Suggested openerAI-drafted

"Hi [Name], noticed Marsden's managed-services tender went live this morning — looks like the incumbent relationship has run its course. We spoke in Q3 about this; worth a conversation before submissions close?"

Watch the deals you lost and the accounts you keep.

The same signal engine, pointed at two different jobs. Re-engage the deals that went cold; stay close to the customers you can't afford to lose. One upload, one daily email, two relationships.

Job 1 — the deals you lost

Re-engage the back catalogue.

Point the engine at your closed-lost deals. When a public UK signal fires on one — a contract win, funding, new leadership, a hiring spike — you get a daily email with a Claude-drafted re-engagement message that cites what changed and names your original lost reason.

Drafted from the signal + your CRM context
One click to copy, then send from your own inbox
Quiet by design — no signal, no email

Job 2 — the accounts you keep

Stay close to your customer book.

Mark a company as a managed account — or let your CRM's Closed-Won stage do it for you — and the same engine watches it for QBR-prep moments and upsell timing. When something changes, you get a Claude-drafted account briefing you can copy: what happened, why it matters before your next call, ready to paste.

Closed-Won in your CRM maps to a managed account automatically
A briefing for the renewal call, not a cold pitch
Same daily email, same silence on quiet days

One engine watches the deals you lost and the accounts you keep. You decide which companies belong on which list — Thawly drafts the right kind of message for each.

Account Executive watching a customer book? How AEs use Thawly

ROI calculator

What's your back catalogue worth?

Plug in your numbers. We'll show what your back catalogue could be worth.

Average deal size£34k avg

Companies you'd monitor490 companies

Fits the Growth plan

Win-back conversion rate1.3%

Industry averages we've seen for re-engagement programmes range 1–3% in the first year. This calculator only counts revenue from that win-back rate, not the uplift from improved sales-cycle efficiency.

Estimated annual recovery

£217k

recovered each year

vs Thawly Growth (£1,430/yr)

151× return on subscription

A single recovered £34k deal pays for 24 years of Thawly.

Start with Starter — 14-day free trial

No credit card · 100 companies · 2-minute setup

Pricing

Every plan has every feature.

The only difference between plans is how many companies you watch. Unlimited seats, daily digest, AI-drafted messages, and CRM integrations on all of them. 14-day free trial — no card.

Starter

£49/mo

Monitor 100 companies

UK signals, UK companies, EU-resident database.

UK GDPR Compliant

We store company names only. No personal data, no contact records. Operates under UK GDPR.

Not a prospecting database

Thawly doesn't sell you net-new contacts. We point a signal engine at the deals you already lost — the ones where you have the contact, the context, and the prior conversation. Cheaper to revive a known lead than to find a new one. Pair with your prospecting tool, don't replace it.

EU-resident database

Customer data stored in Supabase's EU region. AI drafting via Anthropic and edge routing on Vercel may transit other regions under UK SCCs — full sub-processor list at /legal/security.

No dashboard. That's deliberate.

Every sales tool you bought last year wanted to be your reps' homepage. None of them are. Thawly lives in the one place reps already check — their inbox. One email a day, only when there's something worth acting on. No login. No tab. No new habit to enforce.

UK statutory sources, in hours not quarters.

Companies House filings within minutes via the official stream. Contracts Finder and Find a Tender awards refreshed daily. London Gazette notices refreshed daily. We monitor the data sources US-first tools treat as an afterthought — in hours, not quarters. If your buyer is a UK limited company, you should not be looking at them through a US enrichment lens.

Companies House filingsWithin minutes (official stream)
Contracts Finder awardsRefreshed daily
Find a Tender noticesRefreshed daily
London Gazette noticesRefreshed daily

FAQ

Questions you're probably already thinking

Do I need to integrate my CRM?

Yes — connect HubSpot, Salesforce, Zoho, Capsule, or Zapier in two clicks. Or skip it and upload a CSV — most teams are running in 60 seconds either way.

Does Thawly write to my CRM or just read?

Both. Thawly reads your closed-lost deals to know which companies to monitor. When you action a signal — copying an email or marking it "not relevant" — activity logs and notes are written back to the matching deal in your CRM automatically. No parallel record-keeping. Available today for HubSpot, Salesforce, Zoho, Capsule, and Zapier. Pipedrive, Dynamics, Close, and Copper follow once activated.

How quickly do I get my first digest?

You'll see a sample digest the moment you sign up — so the format is clear from minute one. Your first real digest fires when a UK signal actually hits one of your monitored companies; that could be tomorrow morning, that could be next week. Quiet days are quiet by design — no signal, no email.

What signals do you monitor?

UK statutory and government sources — Companies House filings, government contract awards via Contracts Finder and Find a Tender, the London Gazette, and similar. That's 6 signal categories drawn from dozens of statutory and third-party sources. The processing recipe — how we score, combine, and rank these — stays private. That's the moat. Customers see the categories that fired in their digest.

How is Thawly different from Cognism, ZoomInfo, or Apollo?

Those tools find net-new contacts at companies you've never spoken to. Thawly wakes up the ones you already lost — where you have the contact, the context, and the prior conversation. Use both: prospecting tools for top-of-funnel, Thawly for the back catalogue. Cheaper to revive a known lead than to find a new one.

Do I need to replace LinkedIn Sales Nav, Cognism, Apollo, or my CRM?

No. Thawly is the missing layer that sits alongside them. Sales Nav / Cognism / Apollo tell you WHO to contact. Your CRM tracks WHAT you said. Thawly tells you WHEN something worth acting on happens — a contract win, a funding round, a new VP appointment, a hiring spike — at companies you've already engaged. Keep what you use; add the daily signal layer your stack doesn't cover.

Can I monitor current customers too, not just lost deals?

Yes. Thawly does two jobs from one engine: re-engaging the deals you lost, and staying close to the accounts you keep. Mark a company as a managed account — or connect your CRM and let your Closed-Won stage do it automatically — and you get a Claude-drafted account briefing when something changes: what happened and why it matters before your next call, ready to copy. Same daily email, same silence on quiet days.

What's the difference between a lost deal and a managed account?

It's the kind of message Thawly drafts when a signal fires. For a deal you lost, you get a re-engagement message that cites what changed and names your original lost reason — written to earn a reply. For an account you already manage, you get an account briefing instead: a short, paste-ready prep note for your renewal or QBR call, not a sales pitch. You decide which companies sit on which list, and changing a company's list type re-frames every future draft for it.

What if nothing fires for my companies?

We don't send you an email. You only hear from us when something worth acting on happens. No signal = no noise in your inbox. This is intentional — it's a trust feature.

What if a signal turns out to be wrong?

Every signal is rated High, Medium or Low confidence — how sure we are this event is real and about the right company, not how urgent it is. We suppress anything below your confidence floor (you can lower it in settings for a noisier feed). When a signal does fire and isn't useful, one click on "Not relevant" feeds back into the model — that signal type fires less aggressively for you next time. Wrong signals will happen. The product is designed to learn from them.

Can I see the message before I copy it?

Yes. Every digest shows the full draft inline. You click Copy, paste into your email client, edit freely, and send from your own address. Thawly never sends from your account.

Don't I want a dashboard?

Almost certainly not. Sales reps already juggle between five and ten tools a day — CRM, dialer, calendar, LinkedIn, email, deck builder, sometimes a sales-engagement platform on top. New dashboards get checked once and abandoned. Thawly skips that: one email a day, only when there's something worth acting on, with the draft already written. No login. No tab. No new habit. The web app exists for admin — uploading your list, tuning verticals, reviewing history — not for daily use.

Is my lost deal data safe?

We store only company names — never contact names, email addresses, or phone numbers. This is architecture, not compliance theatre: there's nothing personal to leak because we don't ingest personal data. Operates under UK GDPR.

Can I cancel anytime?

Yes. No lock-in, no cancellation fee. Cancel in two clicks from your billing page.

Can my whole sales team use Thawly?

Yes. Every paid plan supports unlimited users. We charge by companies monitored, not by seats — so a team of 86 reps and a team of 1 pay the same as long as they're watching the same number of companies.

What happens after the 14-day trial?

Your digest pauses — no email until you add a card. Your data stays put: companies, opportunities, signals, history. Add a card from the billing page and tomorrow's digest resumes.

How do I roll this out to my reps?

Forward this link to your team, then add them via the Team page after you sign up. Unlimited seats on every plan — no per-seat fee.

Do you support SSO with Entra ID / Okta?

Yes. SSO via Clerk SAML is available as a £49/mo add-on. Once purchased we activate within 1 business day. Supports Microsoft Entra ID, Okta, Google Workspace, and any standards-compliant SAML 2.0 provider.

SSO setup guide → →

How is Thawly priced — per seat or per company?

Per company monitored. A team of 86 sales reps and a team of 1 pay the same as long as they monitor the same number of companies. The plan caps (100 / 1,000 / 5,000 / 10,000+) are about engineering load, not licence counts.

While you wait

How many of your frozen deals are thawing right now? Find out with Thawly.

You already paid to find these leads once. Stop letting them rot.

Upload your lost deal list. Find out.

Start free trial

No credit card · 14-day free trial · 2-minute setup

Or book a 20-min demo →

Rolling this out to a team? · Share by email

Your lost deals don't stay frozen. We'll email you when one thaws.

Marsden Ltd — £4.2m contract win just landed

Marsden Ltd — £4.2m contract win just landed

Who do you watch?

Deals you lost

Clients you've placed

The book you broker

Works in three steps. Value on day one.

Step 1 of 3: Upload your deals

Step 2 of 3: We watch the right signals

Step 3 of 3: You get the email

Works in three steps. Delivers value on day one.

Step 1 of 3: Upload your deals

Step 2 of 3: We watch the right signals

Step 3 of 3: You get the email

The daily trigger your sales stack is missing.

Email arrives in your inbox

Find the contact

Copy, review, send

The six moments a daily digest fires on

Leadership changes

Capital events

Contract wins

Expansion signals

Distress signals

Strategic moments

Live sync with HubSpot, Salesforce, Zoho, Capsule, and Zapier

One signal, two ways to respond.

We watch for the moments that matter

One click to copy. Zero time to think.

Watch the deals you lost and the accounts you keep.

Re-engage the back catalogue.

Stay close to your customer book.

What's your back catalogue worth?

Every plan has every feature.

UK signals, UK companies, EU-resident database.

UK GDPR Compliant

Not a prospecting database

EU-resident database

No dashboard. That's deliberate.

UK statutory sources, in hours not quarters.

Questions you're probably already thinking

How many of your frozen deals are thawing right now? Find out with Thawly.

The daily trigger your sales stack is missing.

Email arrives in your inbox

Find the contact

Copy, review, send

The six moments a daily digest fires on

Leadership changes

Capital events

Contract wins

Expansion signals

Distress signals

Strategic moments

Live sync with HubSpot, Salesforce, Zoho, Capsule, and Zapier

One signal, two ways to respond.

We watch for the moments that matter

One click to copy. Zero time to think.

Watch the deals you lost and the accounts you keep.

Re-engage the back catalogue.

Stay close to your customer book.

What's your back catalogue worth?

Every plan has every feature.

UK signals, UK companies, EU-resident database.

UK GDPR Compliant

Not a prospecting database

EU-resident database

No dashboard. That's deliberate.

UK statutory sources, in hours not quarters.

Questions you're probably already thinking

How many of your frozen deals are thawing right now? Find out with Thawly.