Setup
UK company-record matching
How auto-matching works, what the confidence dot means, and how to fix weak matches.
UK company-record matching
Thawly is UK-first, and Companies House is the spine of how we monitor your accounts. Every company you add gets looked up against the official register so we can track filings, officer changes, and other UK-specific signals you can't get from a generic enrichment tool.
Auto vs manual
When you upload a CSV or add a company by hand, Thawly searches Companies House by name and picks the strongest match. If there's a confident hit, the match is set to auto and we email you a one-click confirmation link. Click "yes" and the match becomes confirmed. Click "no" and it's reset, ready for you to search manually.
Confirming a match is optional — signals still flow for unconfirmed companies. A confirmed match sharpens UK filing and officer-change signals because we can tie events to the exact registered entity rather than a name. If you don't confirm, those signals are slightly downweighted at digest time, but nothing is blocked.
The match confidence dot
Next to every company in the Companies page you'll see a coloured dot showing the Companies House match state — this is separate from the signal confidence band (which tells you how sure we are about a specific event):
- Green (confirmed) — you (or someone on your team) explicitly confirmed this match.
- Amber (auto) — Thawly's best guess; not yet confirmed.
- Grey (none) — no match found, or match was rejected. The company is still monitored for non-CH signals.
Changing the match state affects the match-confidence multiplier applied to future signals — it is one input into the overall signal confidence band, not the whole picture.
Sharpening a weak match
Open the Companies page and use the search button on any company to look it up against Companies House by hand. Pick the right registration and the match is locked in as confirmed. This is optional sharpening — signals still flow while you decide.
"None of these" — when no match is right
If none of the suggested Companies House matches are correct, selecting "None of these" removes the company from the match-verification queue permanently. It stays monitored for non-CH signals; we just stop prompting you to pick a CH record for it.
Auto-trust setting
By default Thawly uses auto matches as-is while you work through confirmations. You can change the strictness in Settings → Signals — for example, to require explicit confirmation before treating a company as matched.