Settings & tuning
Your business profile
Tell Thawly what you sell and who you sell to so signals are scored against your deals and messages sound like you.
Your business profile
TL;DR — Telling Thawly what you sell and who you sell to lets it frame messages in your voice and optionally sharpen signal relevance. Three short answers do most of the work.
What this does
Your business profile lives on Settings → Profile. The three core questions are:
- What do you sell?
- Who's your typical buyer?
- What triggers a real buying conversation?
These feed two things: the tone of the Claude-drafted message so outreach sounds like it came from your team, and an optional lost-reason relevance uplift — if you've recorded why a deal was lost, a well-matched signal can be ranked higher. Leaving these fields blank carries no penalty on confidence scores; filling them in gives the AI more to work with.
A collapsible deep profile adds optional context — buyer's role, company size, geography, sales cycle, typical deal value, disqualifiers, common objections, and what makes you win. The more you fill in, the better the drafted messages and the more precisely signals can be framed for your context.
When to fill it in
Do the three core questions on day one — they have the most impact on how the drafted messages sound. The deep fields are worth adding once you've seen a few digests and want to tighten relevance further.
Leave fields you don't know yet blank; signals still flow and digests still arrive. You can always come back and fill in more.
Defaults
All fields start empty. Changes apply at the next digest read — because all scoring happens at read time, editing your profile re-scores every pending signal with no waiting on a backfill.