Dead deal recovery — turn your lost-deal list into pipeline.

Every B2B team has a graveyard. Closed-lost opportunities, no-decision deals, prospects who went quiet. In aggregate it's the largest, most qualified list you own. In practice, it's the list nobody touches.

The standard playbooks — “just follow up in 6 months”, “quarterly nurture sequence”, “break-up email” — are calendar-based. They fire on a date, not on a reason. The replies are predictably weak.

Re-engagement only works if you have something new to say. New circumstances on their side — a new exec, a funding round, a contract won, a hiring spike — give you a legitimate reason to reach out and a relevant angle to lead with. Most of these are statutory-filing signals — visible to anyone, acted on by almost no-one in time.

The window matters. A new CFO is interesting on day three; by day ninety they've already met half the suppliers they're going to meet. Thawly is built around the premise that the first 24–72 hours after a signal fires is where the conversion lives.

You upload a CSV. Thawly resolves each company against the UK's authoritative business registry and starts watching. Most days you get nothing. The day a signal fires you get a short email — what changed, why it matters, and a copy-ready re-engagement message tuned to your industry. Three actions: copy, snooze, dismiss. That's it.

The product is the email. There is no dashboard to log into, no sequences to build, no contact data to refresh. The whole job is “tell me when it's worth picking the phone up”.