Need a CRM we don't yet support?
We build it for you.
Fixed price. Two- to three-week turnaround. Fully managed — we handle the OAuth, the rate limits, the breaking changes, the on-call. You get a connector that behaves like a first-party Thawly integration.
Standard tier: £2,500 setup + £200/mo · 2–3 week build · ex-VAT
Three scope bands. Fixed prices.
We pick the tier on the discovery call based on your CRM's API surface — not on a sales-led upsell.
Standard
+ £200/mo recurring
Most CRMs land here — REST API + OAuth + standard deal model.
- OAuth 2.0 connection flow
- Deal + company sync (read)
- Activity write-back (notes, tasks)
- Webhook ingestion (where supported)
- 2-week build, fixed scope
Best for: Modern CRMs with a documented REST API — anything that looks like Pipedrive, Close, Capsule.
Request StandardCustom
+ £350/mo recurring
On-prem, legacy SOAP, multi-instance setups, or custom field models.
- Everything in Standard
- Custom field mapping engine
- SOAP / XML adapters where needed
- Multi-instance / sandbox routing
- Bespoke deal-stage taxonomy
- 3-week build with one revision round
Best for: Self-hosted CRMs (Sugar, Vtiger), heavily customised Salesforce orgs, or older Microsoft Dynamics deployments.
Request CustomEnterprise
SSO, custom SLAs, security review, multi-region deployment.
- Everything in Custom
- Dedicated security review (SOC 2 / ISO 27001 evidence pack)
- SSO + SCIM provisioning into the integration
- Per-region data residency
- 99.9% uptime SLA + named support contact
- Custom DPA / MSA terms
Best for: Regulated industries, multi-jurisdiction deployments, or customers requiring a security questionnaire pass.
Request EnterpriseFrom form submission to live integration
01
Discovery call
30 minutes, free. We map your CRM, the deal model you need pulled, and any custom fields involved. By the end of the call you know whether Standard, Custom, or Enterprise is the right tier.
02
Scoping document
Within 48 hours of the call we send a 1-2 page scoping doc — exact endpoints, fields, error handling, and the fixed price. Sign-off triggers the build window.
03
Build (2–3 weeks)
We build the connector against your sandbox, run it through the same QA pipeline as our native integrations, and ship a staging deployment for you to test against your data.
04
Handoff & monitoring
Live deployment, full documentation, on-call coverage included in the monthly fee. Token rotation, API-version migrations, and breaking-change patches are our problem — not yours.
What every bespoke build covers
The headline price isn't a stripped-down stub. Every tier includes the four pillars below — the difference is scope on top.
OAuth 2.0 (or equivalent)
Full token-exchange flow, refresh handling, and storage in our encrypted credential vault. Connection persists across CRM password changes.
Deal + company pull
We mirror your closed-lost pipeline into Thawly automatically. New lost deals appear as monitored companies within 60 seconds of stage change.
Webhook ingestion
Where the CRM offers webhooks we wire them up — so you're not waiting on a polling interval to detect a new closed-lost deal.
Activity write-back
When you copy a Thawly draft and send it, we log a CRM activity (note or task) so your AE history stays in one place.
FAQ
Why pay for a bespoke when you might add this CRM natively later?+
Because 'later' isn't a delivery date. Bespoke gets you live in 2-3 weeks against a fixed price. If we later add the CRM natively, your bespoke connector continues to work and we credit the setup fee against the migration.
What's actually included in the £200/mo recurring fee?+
Hosting, monitoring, on-call response if the integration breaks, OAuth token rotation, and patches when the CRM ships breaking API changes. It is not a per-deal usage fee — sync volume is uncapped.
Can I cancel the recurring fee?+
Yes, with 30 days' notice. The connector keeps working until the end of the notice period. After that we deactivate the OAuth connection and delete stored credentials within 14 days.
What if the CRM has no API at all?+
Then we can't help — Thawly needs a programmatic way to read closed-lost deals. CSV-only CRMs (some legacy on-prem tools) fall back to the standard CSV upload flow at no cost.
Do you do non-CRM integrations (data warehouse, BI tool, ERP)?+
Sometimes — Snowflake, BigQuery, Postgres source-of-truth integrations follow the same model. Mention the system in the intake form and we'll scope it on the discovery call.
Is the integration code yours or mine?+
Ours. We retain ownership of the connector source — your data flowing through it is always yours. This is what lets us patch the connector without a contract round-trip every time the CRM changes.
Ready to scope your integration?
Tell us your CRM, your deal volume, and how soon you need it live. We'll come back within one working day with a tier recommendation and a slot for the discovery call.
Request a bespoke integration