Sales intelligence for UK commercial property & facilities — signals, not contact dumps.
Built for UK proptech vendors, building-management software providers and ESG-reporting platforms selling into landlords, developers and FM operators. The vertical settings tune what counts as a signal, how each signal is scored, and how Claude drafts your re-engagement messages — so the daily digest reads like it was written for your industry, because it was.
What changes when you set this vertical
Amplifies office moves, expansion, and premises signals. Verticals tune three layers in Thawly: signal scoring, news-monitoring keywords, and the message-drafting prompt. The end result is a digest that reads like it was built for commercial property & facilities, not retrofitted.
Signals that actually matter
- Planning permissions and development approvals on the buyer side.
- Office moves, expansions and relocation news.
- Net-zero and ESG-reporting commitments by property operators.
- Hybrid-working and workspace-strategy announcements.
Local-authority approval reported in the trade press, plus an officer-appointment filing for the head-of-sustainability role. Westline went quiet on your ESG-reporting platform conversation last year — both filings make this the relevant week to re-open it.
How the vertical biases the message
The Claude drafting layer takes a vertical-specific instruction so messages match the tone and stakes of your industry. For commercial property & facilities, that means: respect the context, lead with the change rather than the pitch, and never sound opportunistic about something genuinely difficult on the buyer's side.
You can read the actual prompt context for this vertical in the settings page once you're signed in. We don't hide what the AI is being told to do.
Pricing
All plans support all 19 verticals. Same features on every plan — only the company-monitoring cap changes. From £49/mo for 100 companies. 14-day free trial, no card required.
Frequently asked
Is this different from the commercial-property vertical?+
Same scoring tuning under the hood, different audience framing on this page. /verticals/commercial-property is for property agents, fit-out and FM; /verticals/proptech is for tech vendors selling INTO those firms. Pick whichever framing fits how you sell — the digest behaviour is identical.
Does it pick up ESG and net-zero commitments?+
Yes — ESG and decarbonisation news weights highly when the energy and commercial-property scoring layers fire together. Compliance deadlines (SECR, ESOS) surface as natural context.
Can it spot new developments before they break ground?+
Planning approvals and development news show up well before construction starts. That's normally where the proptech buying conversation actually begins.
What about FM and IoT building-management buyers?+
Office moves, expansions and HQ relocations are exactly the signals FM and BMS vendors care about. The commercial-property vertical's keyword set covers them by default.
Related reading
Built for commercial property & facilities.
14-day free trial of Starter (100 companies). Set your vertical at sign-up.
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