Sales intelligence for UK media & publishing — signals, not contact dumps.
Built for UK media, publishing, broadcast and content-platform suppliers — plus tech vendors selling production, audience or commercial tools into them. The vertical settings tune what counts as a signal, how each signal is scored, and how Claude drafts your re-engagement messages — so the daily digest reads like it was written for your industry, because it was.
What changes when you set this vertical
Amplifies editorial leadership, rebrand, and audience growth signals. Verticals tune three layers in Thawly: signal scoring, news-monitoring keywords, and the message-drafting prompt. The end result is a digest that reads like it was built for media & publishing, not retrofitted.
Signals that actually matter
- New editor, publisher, content director or chief content officer appointments.
- Rebrands, relaunches and new-publication announcements.
- Audience-growth, subscriber-growth and circulation news.
- Advertising-revenue, agency-appointment and commercial-partnership news.
Officer-appointment filing confirmed plus a UK trade-press piece on a flagship-title relaunch in Q1. Westline declined your audience-platform demo last spring; the new editorial director and the relaunch make this the right week to re-open it.
How the vertical biases the message
The Claude drafting layer takes a vertical-specific instruction so messages match the tone and stakes of your industry. For media & publishing, that means: respect the context, lead with the change rather than the pitch, and never sound opportunistic about something genuinely difficult on the buyer's side.
You can read the actual prompt context for this vertical in the settings page once you're signed in. We don't hide what the AI is being told to do.
Pricing
All plans support all 19 verticals. Same features on every plan — only the company-monitoring cap changes. From £49/mo for 100 companies. 14-day free trial, no card required.
Frequently asked
Does it cover broadcast as well as publishing?+
Yes. The media vertical's keyword and scoring tuning treat editorial leadership change, content-strategy news and audience-growth signals identically across publishing and broadcast — both buying motions are driven by the same underlying triggers.
Can it pick up subscriber and circulation milestones?+
Yes. Audience-growth and circulation news surface in the news layer at score 3. Combined with a leadership change, the compound score lifts the signal into the digest's top section.
What about advertising-revenue and agency reviews?+
Agency-appointment and advertising-revenue news both feed in. The Claude prompt is tuned to frame messages around content strategy and editorial leadership, not as ad-tech pitches.
Is this useful for AdTech and content-tooling vendors?+
Yes. The same signals — editorial leadership change, relaunch, audience growth, agency review — drive both editorial-tool and AdTech buying conversations.
Related reading
Built for media & publishing.
14-day free trial of Starter (100 companies). Set your vertical at sign-up.
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