Sales intelligence for UK marketing & creative — signals, not contact dumps.
Built for UK martech vendors, marketing-automation platforms, CDP providers and analytics suppliers selling into CMO offices and demand-generation teams. The vertical settings tune what counts as a signal, how each signal is scored, and how Claude drafts your re-engagement messages — so the daily digest reads like it was written for your industry, because it was.
What changes when you set this vertical
Amplifies CMO appointments, rebrands, and product launch signals. Verticals tune three layers in Thawly: signal scoring, news-monitoring keywords, and the message-drafting prompt. The end result is a digest that reads like it was built for marketing & creative, not retrofitted.
Signals that actually matter
- New CMO, marketing director or head-of-marketing appointments — typical 60-day window for stack reviews.
- Rebrands, brand refreshes and product-launch announcements.
- Marketing-budget and agency-appointment news.
- Funding rounds and revenue milestones that unlock marketing investment.
Officer-appointment filing confirmed plus a UK marketing-press piece on the agency review. The previous CMO declined your platform demo eight months ago — fresh eyes make this the right week to re-open it.
How the vertical biases the message
The Claude drafting layer takes a vertical-specific instruction so messages match the tone and stakes of your industry. For marketing & creative, that means: respect the context, lead with the change rather than the pitch, and never sound opportunistic about something genuinely difficult on the buyer's side.
You can read the actual prompt context for this vertical in the settings page once you're signed in. We don't hide what the AI is being told to do.
Pricing
All plans support all 19 verticals. Same features on every plan — only the company-monitoring cap changes. From £49/mo for 100 companies. 14-day free trial, no card required.
Frequently asked
Will I get spammed with low-relevance news?+
No. The minimum compound score to surface in the digest is 2 across all verticals; weak single news mentions are suppressed. Martech amplifies CMO appointments and brand changes specifically because those are the signals where the buyer's hand is genuinely raised.
Does it track funding rounds?+
Yes — funding news surfaces through the news layer and post-funding marketing investment is a well-understood pattern. The vertical biases the Claude prompt toward 'now is when stacks get re-reviewed' framing.
What about MarTech vendor moves and acquisitions?+
Vendor consolidation and platform churn surface through the news layer. If a target account's incumbent platform was acquired or sunset, expect to see that in the digest with reasonable score weight.
Is this a replacement for intent data?+
No, it's complementary and cheaper. Intent data infers buying signals from web behaviour; Thawly surfaces hard signals from UK statutory data and public news. Use both if budget allows; use Thawly alone if you can't justify a five-figure intent contract.
Related reading
Built for marketing & creative.
14-day free trial of Starter (100 companies). Set your vertical at sign-up.
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