UK sales intelligence built for SMB budgets — from £49/month.
Most sales-intel platforms are sold on huge contact databases at enterprise prices. Most UK SMB teams don't need that — they need to know when something changes at the companies they already care about. That's all Thawly does, and it's why £49 is the entry price.
Why most sales-intel tools price out SMB
The dominant UK and US sales-intel tools are priced around their contact databases. The headline pitch is millions of records, regular refresh, contact accuracy guarantees. The headline price is £15k–£40k/year for a team of five. For a 200-person enterprise sales team, that maths works. For a 6-person UK SaaS team with 80 closed-lost deals, it doesn't.
What you actually need at SMB scale
Below ~25 reps, the bottleneck is almost never contact volume. You already have the companies — they're in your CRM. The bottleneck is timing. Knowing which of your 80 lost deals just had a new CFO walk in. Knowing which prospect just won a £2.4m public contract.
That's a much narrower product than enterprise sales-intel. And a much narrower product can be priced sustainably at £49/month.
A new MD took over at Westline Group last Tuesday. The same company won a £640k public contract on Friday. You closed-lost them six months ago. Both filings are public, both arrived in your daily Thawly digest — message drafted, ready to send.
Pricing
| Plan | Companies | Digest | Signal sources | Price |
|---|---|---|---|---|
| Free | 10 | Weekly (Mon) | Core | £0 |
| Starter | 100 | Daily | Core | £49 / mo |
| Growth | 1,000 | Daily | All | £149 / mo |
| Scale | 5,000 | Daily | All + priority | £299 / mo |
Annual billing saves 20% on every paid plan. Caps are engineering limits, not commercial ones — you don't pay per signal, per email or per company within your tier. Every paid plan includes unlimited seats — bring your whole sales team without buying licences. For IT-strict procurement, SSO via Microsoft Entra ID, Okta, Google Workspace or SAML 2.0 is available as a £49/mo add-on.
When to choose something else
If you genuinely need a 50M-contact B2B database, refreshed weekly, with intent layers and enrichment APIs — Thawly is not that, and we'll happily say so. Look at Cognism, Apollo or ZoomInfo. The right answer depends on whether contact volume or signal timing is your bottleneck.
Frequently asked
Why is enterprise sales intelligence so expensive?+
Most enterprise sales-intel tools are priced around 'how many seats × how many records you query'. Their core value prop is the database — millions of B2B contacts, refreshed regularly. That's expensive to maintain and they price accordingly. If you don't need a contact dump, you don't need their pricing model.
Do I need contact data on top of Thawly?+
Most teams already have contact data — in their CRM, on LinkedIn, in their inbox history. The bottleneck for re-engaging lost deals is timing, not contacts. If you do need bulk contact enrichment, layer it separately.
Is the £49 plan really enough?+
For a typical SMB sales team monitoring 50–100 lost deals, yes. Starter covers 100 companies. Past 100 companies you want Growth (£149/mo, 1,000 companies). The 14-day free trial gives full Starter access (100 companies, no card) — useful for testing.
Annual vs monthly?+
Annual saves 20% on every paid plan. No long-term lock-in either way; cancel anytime from billing.
What about VAT?+
Prices on the site are ex-VAT. UK customers see VAT added at checkout. Reverse-charge VAT is supported for EU businesses with a valid VAT number.
Related reading
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