A UK-built alternative to Apollo — for teams that just need signals and a message.
We don't compete with Apollo feature-for-feature. We do something narrower, for a specific UK B2B use case, at a much lower price point. Here's the honest version of where each tool wins.
What Apollo actually is
A US-headquartered all-in-one B2B prospecting and engagement platform combining contact data, intent layers and sequencing in one tool. Strong product breadth, US-centric data weighting.
When Apollo is the right choice
- You want one tool for contact data, sequencing and basic engagement.
- Your buyers are predominantly US-based and Apollo's US contact depth is core.
- Your team is comfortable with platform-style tooling and consolidating multiple SaaS bills.
We'd rather you choose the tool that fits the problem than churn off Thawly in 60 days.
Where Thawly wins
- Thawly does not provide contact data or sequencing — both are deliberate non-features.
- Thawly's signal monitoring is UK-first; Apollo's UK-data depth is materially lighter than its US trigger feed.
- Thawly is a single-purpose tool that fits next to Apollo, not against it. Many UK teams use both — Apollo for outbound, Thawly for closed-lost re-engagement.
Side by side
| Apollo | Thawly | |
|---|---|---|
| Primary value | All-in-one prospecting platform | UK signal monitoring + AI message |
| Geographic data weight | US-first | UK-first |
| Sequencing built-in | Yes | No (intentional) |
| UK public-data depth | Limited | Native |
| Use alongside | Often replaces other tools | Sits next to existing CRM / sequencer |
| SSO (Entra / Okta / Google / SAML) | Higher tiers only | £49/mo add-on, any paid plan |
Comparison reflects published positioning at the time of writing. Tooling moves fast — if a row is out of date, email hello@thawly.co.uk and we'll update it.
A daily email — only when something fired — listing the companies on your lost-deal list with new signals, ranked by score. Each entry has a short Claude-drafted re-engagement message tuned to your industry. Three actions per entry: copy, snooze, dismiss.
Migrating from a contact-database tool
The migration path is short because there's no migration. You don't move contact data into Thawly — there's nowhere to move it to. You upload a CSV of companies you already track and Thawly starts watching them. Whatever contact tooling you keep keeps working.
Most teams who add Thawly do so as a complement, not a replacement. The all-in-one tool stays for outbound; Thawly takes over the closed-lost workflow.
Frequently asked
Is Thawly a direct replacement for Apollo?+
Not in every case. Apollo a us-headquartered all-in-one b2b prospecting and engagement platform combining contact data, intent layers and sequencing in one tool. strong product breadth, us-centric data weighting. Thawly is a narrower, signal-first tool focused on UK companies you already care about. Many UK teams use both, with Thawly slotted in for closed-lost re-engagement.
Can I migrate my existing list across?+
Yes — upload a CSV. Company name and a few deal details is enough. Company records are resolved against the UK's authoritative business registry automatically, with a verification email so you can confirm the auto-matches.
How does pricing actually compare?+
Thawly's published pricing starts at £49/mo with a 14-day free trial and scales up to £299/mo for 5,000 companies. Apollo pricing is typically not published; quote-based and seat-based contracts are common. The two products solve different problems, so direct price comparison is misleading.
Are these comparisons fair?+
We try. We don't reproduce Apollo's logo, don't make claims we can't back up, and explicitly call out where Apollo is the better choice. If you spot something inaccurate, email hello@thawly.co.uk and we'll correct it.
Related reading
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