A UK-built alternative to Lusha — for teams that just need signals and a message.
We don't compete with Lusha feature-for-feature. We do something narrower, for a specific UK B2B use case, at a much lower price point. Here's the honest version of where each tool wins.
What Lusha actually is
A self-serve B2B contact-enrichment tool with a freemium model, popular with individual sellers and small teams who need quick contact look-ups.
When Lusha is the right choice
- You need ad-hoc contact enrichment on individual prospects, not a managed pipeline of signals.
- Self-serve seat-by-seat tooling fits your team's purchasing model better than a daily digest.
- You're already buying contact data from somewhere and want to rationalise vendors.
We'd rather you choose the tool that fits the problem than churn off Thawly in 60 days.
Where Thawly wins
- Thawly is not a contact-enrichment tool. There's no contact lookup feature, by design.
- Thawly works on a target list you upload — your closed-lost CSV — not a discovery surface.
- Thawly's output is a daily email, not a Chrome extension. The product lives in your inbox, not in the browser.
- GDPR exposure is deliberately minimal: we don't store contact data on third parties.
Side by side
| Lusha | Thawly | |
|---|---|---|
| Primary value | Contact lookup + enrichment | Signal monitoring + AI message |
| Surface | Chrome extension + web app | Daily email digest |
| UK public-data depth | Limited | Native |
| GDPR risk surface | Higher (contact PII) | Minimal (company-only data) |
| Free trial | Freemium tier | 14-day no-card trial |
| SSO (Entra / Okta / Google / SAML) | Higher tiers only | £49/mo add-on, any paid plan |
Comparison reflects published positioning at the time of writing. Tooling moves fast — if a row is out of date, email hello@thawly.co.uk and we'll update it.
A daily email — only when something fired — listing the companies on your lost-deal list with new signals, ranked by score. Each entry has a short Claude-drafted re-engagement message tuned to your industry. Three actions per entry: copy, snooze, dismiss.
Migrating from a contact-database tool
The migration path is short because there's no migration. You don't move contact data into Thawly — there's nowhere to move it to. You upload a CSV of companies you already track and Thawly starts watching them. Whatever contact tooling you keep keeps working.
Most teams who add Thawly do so as a complement, not a replacement. The all-in-one tool stays for outbound; Thawly takes over the closed-lost workflow.
Frequently asked
Is Thawly a direct replacement for Lusha?+
Not in every case. Lusha a self-serve b2b contact-enrichment tool with a freemium model, popular with individual sellers and small teams who need quick contact look-ups. Thawly is a narrower, signal-first tool focused on UK companies you already care about. Many UK teams use both, with Thawly slotted in for closed-lost re-engagement.
Can I migrate my existing list across?+
Yes — upload a CSV. Company name and a few deal details is enough. Company records are resolved against the UK's authoritative business registry automatically, with a verification email so you can confirm the auto-matches.
How does pricing actually compare?+
Thawly's published pricing starts at £49/mo with a 14-day free trial and scales up to £299/mo for 5,000 companies. Lusha pricing is typically not published; quote-based and seat-based contracts are common. The two products solve different problems, so direct price comparison is misleading.
Are these comparisons fair?+
We try. We don't reproduce Lusha's logo, don't make claims we can't back up, and explicitly call out where Lusha is the better choice. If you spot something inaccurate, email hello@thawly.co.uk and we'll correct it.
Related reading
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